What this blog is for

I have been working in digital marketing for close to fifteen years. I started with Google Ads accounts, grew up on the agency side and went on to found agencies of my own. Most of what I learned along the way stuck with me in a meeting, a training session, or while staring at a campaign report. I never wrote any of it down in one place.

This blog is meant to fix that. You will find three kinds of posts here:

• Notes from the field. Lessons from the campaigns I run, the CRM and lead tracking systems we set up, and the custom platforms we build for companies. What failed, as well as what worked.
• Thoughts on digital transformation. What it actually looks like to connect a company’s marketing, sales and operations into one flow, and where AI genuinely helps in that flow and where it does not.
• An archive of training and talks. A record of the sessions I have taught and the talks I have given over the years.

The aim is to write things that are useful, not to write often. If you would like to think through a problem together, write to merhaba@gokhancakir.com.tr.