Gökhan Çakır

Digital Transformation & Performance Marketing

Gökhan Çakır

I help companies connect marketing, sales and operations into one working digital system, from running the ads to building the CRM behind them.

Founder, Roof Digital · CEO, Massivate · Partner, Kloudia · Izmir / Belgrade

merhaba@gokhancakir.com.trLinkedIn

What I do

  • Advertising & media planning

    Budget planning, campaign structure and day-to-day optimisation across Google, Meta and LinkedIn. The part I still run hands-on.

  • From lead to sale

    CRM setup, lead tracking and the daily routine of the sales team, so no enquiry gets lost and everyone can see who is doing what.

  • Custom platforms

    Where off-the-shelf software falls short: internal panels, quote and order flows, customer portals, reporting screens.

  • Measurement & AI

    Conversion tracking and reporting foundations, then practical AI on top: lead prioritisation, creative variations and automation of routine work, measured like any other channel.

About

I founded Roof Digital in Izmir in 2016 and still run it as CEO. Since 2026 I have also been CEO and partner at Massivate, a growth studio based in Belgrade, and I am a partner at Kloudia LLC, a cloud operations and infrastructure company. Before that I co-founded Adgonic and exited in 2025.

I started in 2011 managing Google Ads accounts, then worked in performance marketing at iProspect and Dipol, on campaigns for brands such as Adidas, Reebok, Mattel, Vaillant, Philips, Total and Soyak. I still build campaigns, plan media and manage accounts every week. I enjoy it, and it keeps me close to where results are actually made.

My focus today is digital transformation. We treat the path from an ad impression to a closed deal as a single flow, and build the systems that make it visible: where a lead came from, who is following it up, which campaign actually turned into revenue. That means CRM and lead management, custom panels and platforms, and a measurement layer underneath. We use AI inside that flow, where it removes real work, not as decoration.

I hold a BA in International Relations from Ege University and an MA in Interactive Marketing from Istanbul Bilgi University. Between 2017 and 2022 I taught SEO at Dijital Pazarlama Okulu, and I have delivered digital marketing training for institutions and events.

Experience

  • Feb 2026 – Present
    CEO & Partner, MassivateNow

    Belgrade, Serbia · Growth studio combining marketing, web and software.

  • Ongoing
    Partner, Kloudia LLCNow

    Remote · Cloud operations, DevOps and infrastructure management.

  • Nov 2016 – Present
    Founder & CEO, Roof DigitalNow

    Izmir, Türkiye · Digital marketing agency: paid media, web, content and digital transformation projects.

  • Feb 2025 – Aug 2025
    Co-founder (Exited), Adgonic

    Izmir · Remote

  • Jan 2022 – Aug 2024
    CEO, UptimeCoach

    Tallinn, Estonia · Website, SSL and domain monitoring SaaS.

  • Jun 2017 – Apr 2022
    SEO Lecturer, Dijital Pazarlama Okulu

    Istanbul

  • Dec 2016 – Mar 2017
    Performance Marketing Manager, Dipol Digital Media

    Istanbul

  • Jan 2016 – Nov 2016
    Performance Marketing Specialist, iProspect

    Istanbul · Media plans, keyword and bidding strategy, ad copy and client reporting.

  • Aug 2015 – Jan 2017
    Contributing Writer, Digital Marketing, Turkcell

    Istanbul

  • Jun 2014 – Dec 2015
    Sales Consultant → Sales Executive, SEOZEO

    Istanbul

  • Nov 2011 – Dec 2013
    Google Ads Account Manager, Profaj

    Türkiye

Education

  • 2016–2019
    İstanbul Bilgi Üniversitesi

    MA, Interactive Marketing

  • 2009–2014
    Ege Üniversitesi

    BA, International Relations

Projects

  • Roof DigitalFounder

    Izmir-based digital marketing agency.

  • MassivateCEO

    Belgrade-based growth studio: marketing, web and software.

  • KloudiaPartner

    Cloud operations and infrastructure management.

  • AdgonicExited, 2025

    A new-generation communications agency I co-founded.

  • UptimeCoach2022–2024

    Uptime, SSL and domain monitoring that began as an internal tool for agency clients and became a SaaS.

  • Domain ExplorerLabs

    Internal tool that scans expiring domains daily, scores them and drafts a project idea for each with AI.

Some of the brands I have worked with

AdidasReebokMattelVaillantPhilipsTotalSoyak

Writing & training

All posts →

Interests

  • Performance marketing and media planning
  • Sales operations, CRM and lead management
  • AI and automation in marketing
  • Measurement, data and reporting
  • Building SaaS and small products
  • SEO and content
  • Running agencies and entrepreneurship
  • The Balkans and cross-border markets
  • Environment: Greenpeace Mediterranean volunteer since 2009

Contact

Write about a project, a partnership or a training session. I usually reply the same day.

merhaba@gokhancakir.com.tr

linkedin.com/in/cakirgokhan