International Summit of Local Media: new revenue models for sustainable journalism
Talk
At the International Summit of Local Media in Izmir, I gave a talk on new revenue models for sustainable journalism.
Local media is one of the places where the shift to digital has hit hardest: readers moved online, and most advertising revenue moved to the platforms. In the talk I looked at the problem through a digital marketer’s eyes: how can a local publisher build a direct relationship with its own readers and turn that into sustainable income? The value of first-party reader data, subscription and membership models, and partnerships with local businesses that go beyond display advertising were all part of the answer.
It was exciting to be part of the event, and I am grateful to the organisers for the invitation.