Digital marketing training at the Izmir Chamber of Commerce Foundation

I delivered a Digital Marketing Training programme for the Izmir Chamber of Commerce Foundation (İzmir Ticaret Odası Vakfı).

Most participants either ran their own business or were responsible for marketing at one. So instead of starting with tools, we started with the business: who do you want to reach, where are they looking for you, and what steps sit between a visitor and a customer? Advertising, social media, the website and measurement then fell into place as answers to those questions.

I enjoyed it a great deal. Participants’ questions and curiosity always make a session better. My thanks to the Izmir Chamber of Commerce Foundation and everyone who made it happen.